Applied Entrepreneurship

Applied Entrepreneurship

(Course code: 348ΚΕΥ, Course outline)

Semester:  H Teaching Credits:  3 ECTS: 5 Type: Compulsory
Prerequisite Courses: Entrepreneurship  Course type: Skills development Instructor:  M Hatziantoniou / M Balis
The course “Applied Entrepreneurship” is a “laboratory” for maturing business ideas. Students meet the demands and challenges of the modern business environment and elaborate their business idea in depth, with the goal of being able to support this idea in front of judges in business competitions and potentially in front of investors.

To substantiate their idea, they compile a complete business plan having methodically researched the business model, potential market and competition while delving into technical requirements of the project to prepare a sample (prototype) of the service, platform or product that will provide.

Students are encouraged to obtain information and data, as appropriate, from experts and potential consumers and / or partners in their project. They are also encouraged to learn and apply tools for market research (questionnaires) and product / service promotion (branding, marketing).

During the semester they are supported by people from the market and special mentors-associates of the course,

Students should present their ideas to judging panels and participate in third-party entrepreneurship competitions.


Topics per Week:
  • Business Idea generation process
    • Analyzing the specific need or the problem
    • Meeting the need/solving the problem
    • Linking to sustainable development goals
  • Team organization
    • Sharing of basic tasks
    • Identification of roles (representation, writing, presentation, technical part, market part…)
  • Sketching the idea* (Business Model Canvas)
    • Value Proposition
    • Market-consumer interface (revenue factors)
    • Business needs in infrastructure and collaborations (cost factors)
      • Under constant review
    • Outline the potential consumer profile (consumers or organizations)
      • Personas
      • Empathy maps
    • Market segments
      • Markets that can be approached (geographical)
      • Target population groups (consumers or organizations)
      • Market penetration scenarios
    • Production
      • Development of a prototype of the service, platform, or product
      • Contact with mentors – experts on a case-by-case basis
      • Identify (and / or address) the challenges of the production process
    • Market access
      • Determining the revenue model (main and secondary flows)
      • Identification of communication, service, and sales channels
      • Contact with mentors – experts on a case-by-case basis
    • Collaborations
      • Suppliers, service providers
      • Alliances
      • Contact with mentors – experts on a case-by-case basis
    • Presence on the internet
      • Branding approach
      • Developing product website & social media
    • Pitching the idea
      • Creative presentation ideas
      • Pitch deck development
      • Pitch deck presentation  to audience
Theory – Lectures
(hours / week)
Exercises – Laboratories
(hours / week)
Other Activities:
  • Contact with mentors – experts
  • Entrepreneurship competitions
  • The course is supported by the Lesvos Local Development Company (ETAL SA) in the framework of the MoU with the Department of Environment for the support of youth entrepreneurship based on the 7 principles of the LEADER philosophy, in a  ‘bottom- up’ approach of local development.
Grading: Methods of evaluation

  • Workshops (preparation – idea development) : 30%
  • Written Assignment (business plan) : 40%
  • Oral presentation (pitching): : 30%



Notes:     –
Basic Textbook:  –
  1. “Το επιχειρηματικό όραμα σε Business Plan” – Βασίλης Ν. Κέφης-Πέτρος Παπαζαχαρίου,-        Κωδικός στον Εύδοξο: 11807
  2. Επιχειρηματικότητα- Νοοτροπία και Πρακτική” – Neck Heidi,  Neck Christopher, Murray Emma (Συγγρ.) – Τσίτσκαρη Έφη, Σταμπουλής Γιώργος (Επιμ.) -Κωδικός στον Εύδοξο: 94645251
Internet Links:  –