(Course Code: 343KEY, Course outline)

Semester: 8 Teaching Credits: 4 ECTS Credits: 5 Type:

Optional Compulsory

Prerequisite Courses:  – Course type: Skills development Instructor: Maria Hatziantoniou

On successful completion of the programme students should be able to demonstrate understanding of:

  • Τhe new business opportunities in the green economy
  • The characteristics and the targeting of a green business
  • How to recognize and exploit green business opportunities
  • How to develop a business plan for pursuit of their green entrepreneurial opportunity.
Topics per Week:
  • Innovation: Driver for new business opportunities in the green economy
  • Definition, analysis and key characteristics of “green business”
  • Conceptual and practical differentiation between “green business” and   “environmental responsible business”
  • Green business opportunities: the local environmental, biotic, cultural and tourism assets as bases for innovative green products/services
  • The alternative sources of finance and methods of financing new green business opportunities
  • Introduction to the basic of e-commerce strategies
  • Introduction to basic e-marketing strategies
  • Key elements, methodology and structure of a successful Business Plan
  • Case studies: Guest speakers – green entrepreneurs
Theory – Lectures
(hours / week)
Exercises – Laboratories
(hours / week)
Other Activities:
  • Guest speakers
  • Development of Business Plan

Assignments/Project: 100% (Enrolled students must attend the lectures)


The presentations will be made available on the web-based platform (moodle). Recommended material and material from guest speakers will be provided during the course.

Basic Textbook:


Internet Links: