(Course Code: 343KEY, Course outline)

Semester: 8 Teaching Credits: 4 ECTS Credits: 5 Type:

Optional Compulsory

Prerequisite Courses:  – Course type: Skills development Instructor: Maria Hatziantoniou

On successful completion of the programme students should be able to demonstrate understanding of:

  • Τhe new business opportunities in the green economy
  • The characteristics and the targeting of a green business
  • How to recognize and exploit green business opportunities
  • How to develop a business plan for pursuit of their green entrepreneurial opportunity.
Topics per Week:
  • Innovation: Driver for new business opportunities in the green economy
  • Definition, analysis and key characteristics of “green business”
  • Conceptual and practical differentiation between “green business” and   “environmental responsible business”
  • Green business opportunities: the local environmental, biotic, cultural and tourism assets as bases for innovative green products/services
  • The alternative sources of finance and methods of financing new green business opportunities
  • Introduction to the basic of e-commerce strategies
  • Introduction to basic e-marketing strategies
  • Key elements, methodology and structure of a successful Business Plan
  • Case studies: Guest speakers – green entrepreneurs
Theory – Lectures
(hours / week)
Exercises – Laboratories
(hours / week)
Other Activities:
  • Guest speakers
  • Development of Business Plan
  • The course is supported by the Lesvos Local Development Company (ETAL SA) in the framework of the MoU with the Department of Environment for the support of youth entrepreneurship based on the 7 principles of the LEADER philosophy, in a  ‘bottom- up’ approach of local development.

Assignments/Project: 100% (Enrolled students must attend the lectures)


The presentations will be made available on the web-based platform (moodle). Recommended material and material from guest speakers will be provided during the course.

Basic Textbook:


Internet Links: